MERA Powers VoIPBlue Traffic Exchange
October 9, 2005
US-based VoIPBlue Deploys MERA VoIP Transit Softswitch to Launch VoIP Trading Service
Orlando, FL — October 9, 2005 — MERA Systems, a distinguished vendor of VoIP softswitches for intelligent management of carrier-grade networks, today announced that Florida-based VoIPBlue.com has deployed MERA VoIP Transit Softswitch (MVTS) as the basis of its new Blue Chip Traffic Exchange platform. VoIPBlue is a fast-growing traffic trader providing route optimization based on bidding and route quality criteria. VoIPBlue.com, Inc. utilizes MERA's MVTS to handle VoIP traffic going through as many as 993 routes currently available for trade at www.VoIPBlue.com.
As a traffic trading platform, VoIPBlue does not offer its own routes for sale but acts solely as an intermediary for numerous members willing to buy or sell available routes at the most competitive market prices. Routing of traded traffic is managed by the VoIPBlue infrastructure. VoIPBlue deployed MERA VoIP Transit Softswitch as an intelligent and robust platform for VoIP traffic management. Also, VoIPBlue has built a tailor-made trading solution on top of MVTS to place offers, bids and make settlements, providing real-time route selection based on time of day, cost and quality parameters.
MERA's intelligent call routing mechanism allows for dynamic switching between available routes the moment a new bid is accepted, thereby enabling carriers to choose the best route in terms of price and ASR. MVTS provides a robust and fail-safe structure to handle this heavy load of traffic, a major challenge lying in the ability to operate with a virtually unlimited array of member networks, each using different solutions to get their traffic to and from the exchange. VoIPBlue Inc. relies on MVTS because of the proven interoperability and ready connectivity demonstrated by the MERA's solution in a multi-vendor environment. MVTS has been tested for compatibility with network equipment of major global vendors. VoIPBlue is open to new players, which makes MERA's easy scalability a real asset in a situation when the traffic load constantly grows with the new members joining the exchange.
"We value MERA's many years of telecom programming experience. Every minute of traffic on the VoIP Blue Chip Exchange utilizes MERA's full-featured session controller and translation module for real time signaling, codec and protocol conversions," says Craig Waltzer, President and CEO of VoIPBlue Inc.
"The use of MVTS at the core of a major traffic exchange like VoIPBlue is a valuable sign of recognition of reliability and efficiency demonstrated by our product in complex network environment with heavy loads of processed traffic. We encourage our partners and customers to explore new business opportunities using our solutions. Furthermore, we are willing to 'go the extra mile' and provide customer-tailored product enhancements that enable carriers to deliver new, customer driven services based on the MERA technology", says Konstantin Nikashov, CEO of MERA Systems.
About MERA Systems, Inc.
MERA Systems is an industry-leading developer of VoIP softswitches that enable VoIP carriers and service providers to efficiently manage their networks and offer reliable and cost-effective VoIP services. MERA's award-winning MVTS is a truly carrier-grade softswitch that scales up to 40,000 concurrent calls, supports SIP, H.323 and their dialects. MVTS provides call admission control, QoS management, SLA assurance and all other features needed for end-to-end network management. Founded in 1989, MERA is a privately owned corporation with offices in Canada and Russia. For more information, visit us at www.mera-systems.com
About VoIPBlue
VoIP Blue Chip Exchange is an electronic bulletin board designed to facilitate buying and selling worldwide communications traffic. The platform is designed for carriers willing to direct their traffic along the most reliable and/or cost effective route as well as to sell available routing capacities at the best market prices. The mission of the VoIPBlue Inc is to provide its members with a user friendly, economically feasible and informative trading platform where any type of digital media can be traded. To learn more visit www.voipblue.com
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